The Tipping Point' by Malcolm Gladwell is a great book. I recommend it. I read it about a year ago. I can relate Mr Gladwells book to REVIT as it starts to tip.
I will not attempt to paraphrase the book but the underlying information I extrapolated was this: At some point for a combination of reasons an epidemic starts to take place. It could be with regards to a fashion piece or a crime wave or a product sale or a trend of some sort.
It starts from way down and can take a long time to reach the tipping point but then it tips over. It tips over and catches on like grassfire. Google most definately had a tipping point. (did you buy shares?)
McDonalds and Coca Cola are living proof that you can spend millions of $$ and try to artificially create an epidemic but fail. In fact, things generally 'Tip' because of word of mouth. That's how Google did it. Once you get certain 'key' people to get on board it starts to manifest and grow. But it does not start with a super bowl commercial.
I correspond with lots of people around the world every day and I joyfully scour the internet for press releases and inside CAD information. I am starting to see more and more commitments like "We plan to be 90% REVIT by 2009".
I've said it before. The next 24 months are going to see some change.
Could we be witnesing the REVIT Tipping point ?
"You bet your bottom dollar we are". . . . T I M B E R !
You heard it here first !